Split-second decisions cost e-commerce companies billions

• Survey of 6,000 online shoppers in the US and
  Europe
  reveals consumers abandon an average of 5 purchases a twelvemonth due to poor websites
• 42% say they decide whether to stay on or leave a website within 10 seconds – xx% within five seconds
• Limited payment options, poor navigation or layout, and slow loading speeds are some of the main reasons why consumers carelessness eastward-commerce sites
• 23% program to make more Christmas present purchases online this yr, 51% the aforementioned – only 7% intend to make no purchases online
• Actress website features such as chatbots matter the least to consumers with merely 27% citing them every bit of import

LINZ,
Republic of austria,
Dec. xx, 2022
/PRNewswire/ —
Storyblok, the content management system (CMS) category leader for 2022 that empowers both developers and content teams to create amend content experiences across all digital channels, today announced enquiry which reveals the huge cost of poor website blueprint to global due east-commerce businesses.

6,000 consumers across the US and
Europe
were asked near their online shopping behavior and views on website functionality. 60% of consumers say they carelessness purchases due to poor user feel on websites. E-commerce companies are losing an average of v purchases a year per consumer, with 8% of consumers abandoning more than 10 purchases.

When asked their main reasons for leaving an east-commerce website, 37% said limited payment options, followed past poor navigation or layout (37%) and deadening loading speeds (33%). 42% of Americans said that on at to the lowest degree one occasion they accept been too embarrassed to say where they purchased a production from because the website was so poorly designed – compared to xviii% of Europeans.

Features and additional functionality on websites are far less important to consumers than ease of navigation, fast loading speeds, and simple pattern. In positive news, 60% said that e-commerce sites are getting improve, with simply 5% saying the experience is worse.

Despite economical dubiety, 23% of shoppers say they plan to make more Christmas purchases online this year compared to 2021, with 13% intending to brand fewer. Of those that said they would brand fewer purchases, 19% listed supply concatenation or delivery bug equally their primary business, and 18% said they preferred the in store experience.

Dominik Angerer, CEO and Co-Founder of Storyblok, said: “Consumers want easy to navigate, intuitively designed, and fast loading websites. However, a lot of due east-commerce websites are falling brusk. Five purchases per shopper in missed sales may not seem like a lot, but when you calibration this upwardly to the number of potential new customers businesses are missing out on, information technology becomes a very significant corporeality of money.

“Additional functionality is yet an of import cistron in alluring customers, but it’s disquisitional to go the basics correct first. For example, by investing in a headless, composable commerce tech infrastructure, companies can set the foundation for a not bad, fast-performing user experience.”

Storyblok also asked online shoppers whether virtual or augmented reality experiences would encourage them to make purchases – 42% said yes (ascension to 57% for Americans), 37% said no, and 21% were unsure.

56% said recommendations from friends and family are the biggest influence on their purchasing decisions. Social media was cited as much more than influential for Americans compared to Europeans. 48% of Us online shoppers said seeing a product on social media is an of import factor, compared to 35% in
Europe. Marketing emails and online ads had the least influence.

Annotation

Storyblok conducted a survey of 6,000 consumers with OnePoll. The survey ran between
November 24-thirty, 2022.

Resources

• Larn more than about Storyblok:https://world wide web.storyblok.com
• View Storyblok’s printing kit:https://www.storyblok.com/printing
• See case studies:https://www.storyblok.com/instance-studies

About Storyblok

Storyblok, the content management system (CMS) category leader for 2022, empowers both developers and content teams to create better content experiences beyond any digital aqueduct.

Storyblok enhances audience experiences with best-in-breed functioning, security, optimized omnichannel storytelling, and robust personalization. Enable content teams to create and manage content intuitively and independently with drag and drop visual editing, custom collaboration workflows, and a world-class digital nugget manager. Empower developers to build anything, integrate with everything, and publish everywhere with Storyblok’due south headless CMS architecture.

Leading brands such as Adidas, T-Mobile, Renault, and Oatly utilise Storyblok to shape their digital storytelling.

Come across why Storyblok was named the #ane CMS for 2022 by G2 at
www.storyblok.com
and follow Storyblok on
LinkedIn
and
Twitter.

Press Contact


Brandon Watts


[email protected]

SOURCE Storyblok